In the entertainment industry, there’s always work to do. In today’s world it’s more complicated than ever before to do the work of an entertainer/actor/model/voice talent due to our pandemic. Fortunately there are a few potential fringe benefits if you worked a job for a video or print production and the client was pleased with said production. To save time and money, frequently customers decide to renew projects instead of creating new ads for their brands. If your project is renewed, then all you need to do is sign off on the paperwork and wait for the payment to come in…but it isn’t as easy as it sounds to get this renewal.
Occasionally we receive requests to “renew” projects that talent have voiced and or been a part of for the whole entertainment industry.
Know now, about 25% of these actually turn into renewals.
Just because someone asks you to confirm a rate doesn’t mean that it is a guaranteed paycheck for you.
Typically the company thinks about renewing a video that’s out there, if they’re serious enough they’ll reach out to talent and or agent to find out if talent wants to renew.
- If this is a non-union project, a rate typically is proposed, then sent back to the client to consider. This process can be as quick as a week or as long as 8 months or we may never hear back again.
- If this is a union project, it is at the first response where we either reply back to renew it at either regular scale or double scale. This process can be as quick as a week or as long as 8 months or we may never hear back again. If a talent chooses to go from regular scale to double scale it could end the video’s life and also potentially affect other talent in said spot. The issue is no one knows how successful the said video was for the particular brand.
In the end, it’s nice to get a renewal request but do not count on it as income as there’s only a slight chance the renewal will happen. Just be flattered you did so well that the company is considering the renewal.